Show up when customers
search for what you do

When someone needs a tradesperson or local service, they search Google. They type something like 'electrician Gold Coast' or 'house cleaner near me.' Local SEO is the work that determines whether your business shows up in those results — or gets buried beneath your competitors.

It's not one single thing. It's a combination of how your website is built, what content it has, how your Google Business Profile is set up, whether you're listed in the right directories, and how many good reviews you've got. All of these signals tell Google that your business is real, relevant, and worth showing to searchers in your area.

We don't treat SEO as an add-on. It's baked into everything we build and manage for your business.

Your website is built with local search in mind from the start. That means:

• Title tags and meta descriptions written for your trade and location (e.g., 'Reliable Plumber in Brisbane | Fast Same-Day Service')
• Heading structure that tells Google exactly what each page is about
• Location-specific content that matches what your customers are searching for
• Schema markup (structured data) that helps Google understand your business type, service area, contact details, and reviews
• Fast load times — page speed is a ranking factor, and our sites are built to be fast
• Mobile-friendly design — Google uses mobile-first indexing, so your mobile site matters most

Consistent, accurate listings across trusted directories tell Google your business is legitimate. We submit your business to the directories that matter in Australia:

• Yellow Pages Australia
• True Local
• Yelp Australia
• Hotfrog
• StartLocal
• Word of Mouth
• Local Business Guide
• Industry-specific directories relevant to your trade

For every listing, we ensure your business name, address, and phone number (NAP) are identical — because inconsistencies confuse Google and hurt your rankings.

Your Google Business Profile is the single biggest factor in local search rankings. We optimise it fully — categories, services, service areas, photos, business description, and regular posts. See our dedicated GBP page for the full breakdown.

Google Business Profile details →

Google reviews directly impact your local search rankings. Businesses with more reviews and higher ratings rank better and get more clicks. We help you build a steady stream of reviews with our review collection system.

Review Collection details →

More visibility. Your business appears when local customers search for your trade and location.

More calls and enquiries. When people find you on Google, they contact you — through your Google listing, your website, or both.

Consistent growth. Local SEO compounds over time. As your reviews, content, and listings build, your rankings get stronger.

Less reliance on word of mouth alone. Word of mouth is great, but it doesn't scale. Local SEO means new customers find you every day, even when you're not actively looking for work.